Tyla x Nike: A Perfect Fit for Music, Fashion, and Culture
Tyla just secured a major win—not just in music, but in fashion too! The Grammy-winning South African star has officially partnered with Nike, joining a powerhouse lineup of global icons who represent the legendary sportswear brand.
For Tyla, this isn’t just another endorsement deal—it’s a dream come true. The “Water” hitmaker has always had a love for Nike, and now, she’s bringing her unique energy and style to the brand in a big way.
“I mean, I’m a Nike girl. I love the brand,” Tyla shared excitedly. “Nike isn’t just athletic clothes, it’s fashion. When I wear Nike, it doesn’t feel like I’m just putting on a shoe or a shirt—you feel fly wearing it.”
And she’s not stopping at just rocking the swoosh—Tyla is already thinking bigger.
“I also love how diverse Nike is. I’m really excited to work together, not only to wear the clothes but to hopefully create something with the team too. Maybe a Tyla shoe? That would be fire.”
For Tyla, Nike has been part of her life since childhood. She fondly recalled watching her brother inherit her dad’s old Nike gear, always wishing she could get in on the action.
“Growing up, my brother got all the hand-me-downs from my dad. They were always Nike, and I wanted them so badly. He was the only boy in the family, so he kind of got whatever he wanted. I’d just have to borrow them whenever I could.”
Now, Tyla isn’t borrowing—she’s owning the moment. As she continues to dominate both music and fashion, this Nike partnership is just the beginning. Could we see a Nike x Tyla sneaker in the future? Fans are already manifesting it!